Forbie® is a group of technologists and healthcare professionals who are deeply passionate about transforming cancer care. Forbie® produces digital applications to bring knowledge, networks, and resources to solve problems that inhibit the patient experience.

Solutions

Forbie®’s goal is to transform the cancer care journey of patients and survivors away from traditional oncology care. Therefore, we want to bring comfort and reliability to our visual languages.
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link to the current website

How might we create a sense of comfort for cancer patients?
The biggest challenge was to transfer the brand’s appearance from the clinical bureaucratic designs into the plane of soft modern design.
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I started looking for brand motifs by looking into many symbolism from oncology. We like how the organic shapes resemble human cells, and their rough shapes paired with color gradients add a layer of friendliness to the improved brand identity.

Final Prototype

link to website

Reflection

I gained knowledge in structuring information hierarchies to develop engaging website layouts. Employing organizational principles aligned with human instincts facilitates swift information retrieval for visitors. Moving forward, I aspire to delve deeper into the intricacies of healthcare product navigation design, aiming to assist innovative companies in effectively connecting with their target audience.