LUXARE, from Diaspark, is the partner that empowers them to undertake their digital transformation journey by offering them an innovative suite of software, including ERP, CRM, Retail, and others, that are efficient, customizable, and easy to implement and integrate into the customers' existing systems. LUXARE is a new brand from Diaspark; they came to us with Yellow Pebble to create a brand identity for their upcoming new brand.

Brand Position

As a new retail transaction company, Luxare wants to stand out amongst the rest. Luxare's clients are mainly in the jewelry industry. That's why we want a branding direction that caters to both the luxury industry and modern software technology companies.

For brand personality, we dived deeper into what it means to have sincerity, competence, and sophistication. Sincerity and sophistication represent the luxury retail side of the business, and competence represents the innovation in their tech products.

Final Prototype

Reflection

One of the most profound realizations during this journey has been the level of personalization and exclusivity that luxury jewelry brands offer their clients. Luxury brands are built on trust, understanding, and a shared appreciation for craftsmanship and artistry. Bringing out such intimacy in a tech company branding can be tricky. The emphasis on technology functions is the key. However, we still want to focus on the heritage.